Track, measure, and optimize your form performance with comprehensive analytics #
Form analytics in FORMEPIC transform raw data into actionable insights, helping you understand exactly how users interact with your forms. Every view, every start, every completion, and every abandon is tracked automatically, giving you a complete picture of your form’s performance. With real-time metrics and intuitive visualizations, you can identify bottlenecks, optimize conversion rates, and make data-driven decisions to improve your forms’ effectiveness. Whether you’re running surveys, collecting leads, or processing payments, analytics help you understand what’s working and what needs improvement—all without any complex setup or technical knowledge.
What Are Form Analytics? #
Form analytics are comprehensive performance metrics that track user behavior and interactions with your forms from the moment they’re viewed to final submission. FORMEPIC automatically collects and analyzes data including unique viewers, form starters, completions, abandons, conversion rates, and field-level interactions.
These metrics help you:
- Understand user behavior patterns
- Identify where users drop off
- Measure form effectiveness
- Compare performance across multiple forms
- Optimize for better conversion rates
- Make informed decisions about form design
Accessing Analytics #
From Dashboard Navigation #
- Click “Analytics” in the main navigation bar
- The analytics dashboard displays overview metrics for all your forms
- Use the date range selector to filter data by specific time periods
From Individual Forms #
- Navigate to “Created” page
- Click the three-dot menu next to any form
- Select “Analytics” to view detailed metrics for that specific form
- Alternatively, from the main Analytics page, click “View” next to any form in the performance table
Overview Metrics Explained #
Total Unique Viewers #
Definition: The number of distinct individuals who have viewed your form at least once.
What It Tracks:
- Unique visitors based on browser sessions
- First-time form impressions
- Overall reach and visibility
- Traffic sources effectiveness
Use Case: Measure the success of your marketing campaigns and understand how many people are finding your form.
Total Starters #
Definition: The number of users who began filling out your form by interacting with at least one field.
How It Differs from Viewers:
- Viewers see the form but may not engage
- Starters actively begin the form completion process
- Indicates initial engagement and interest level
- Shows how compelling your form introduction is
Use Case: Evaluate if your form’s initial presentation encourages users to begin filling it out.
Total Completions #
Definition: The number of successful form submissions where users completed and submitted all required fields.
What It Tracks:
- Fully completed submissions
- Successfully processed responses
- Forms that reached the thank you page
- End-to-end conversion success
Use Case: Measure your form’s ultimate success rate and goal achievement.
Total Abandons #
Definition: The number of users who started filling out your form but left without completing it.
What It Tracks:
- Drop-off points in the form journey
- Users who began but didn’t submit
- Potential friction areas
- Lost conversion opportunities
Use Case: Identify problematic areas in your form that may be causing users to give up.
Understanding Rates #
Conversion Rate #
Formula: (Total Completions ÷ Total Unique Viewers) × 100
What It Measures: The percentage of form viewers who complete and submit your form.
Benchmark:
- 10-15%: Average conversion rate
- 15-25%: Good conversion rate
- 25%+: Excellent conversion rate
How to Improve:
- Simplify form design
- Reduce number of fields
- Add progress indicators
- Improve form copy and instructions
Completion Rate #
Formula: (Total Completions ÷ Total Starters) × 100
What It Measures: The percentage of users who started your form and successfully completed it.
Interpretation:
- High completion rate (70%+): Form is well-designed and user-friendly
- Medium completion rate (40-70%): Room for optimization
- Low completion rate (<40%): Significant friction points exist
How to Improve:
- Review field-level analytics to identify drop-off points
- Simplify complex questions
- Remove unnecessary required fields
- Add helpful instructions and tooltips
Abandon Rate #
Formula: (Total Abandons ÷ Total Starters) × 100
What It Measures: The percentage of users who started but didn’t complete your form.
Warning Signs:
- Abandon rate above 60%: Urgent optimization needed
- Sudden spikes in abandon rate: Recent changes may have introduced problems
- High abandons on specific fields: Individual fields need attention
How to Reduce:
- Use field-by-field analytics to find problem areas
- Consider making some fields optional
- Break long forms into multiple steps
- Test form on different devices
Form Performance Comparison Table #
The main analytics dashboard includes a comprehensive table showing all your forms side-by-side:
Table Columns: #
| Column | Description |
|---|---|
| Form | Form title and name |
| Type | Form type badge (Form, Survey, Poll, Quiz, Booking, Registration, Order) |
| Unique Viewers | Total distinct viewers |
| Starters | Users who began filling the form |
| Completions | Successful submissions |
| Abandons | Users who started but didn’t complete |
| Completion Rate | Percentage of starters who completed (highlighted green if >50%) |
| Abandon Rate | Percentage of starters who abandoned (highlighted red if >50%) |
| Actions | “View” button to access detailed analytics |
Using the Comparison Table: #
- Identify top performers: Forms with high completion rates and low abandon rates
- Spot problem forms: Forms with low completion rates or high abandon rates
- Compare similar forms: See which variations perform better
- Prioritize optimization efforts: Focus on forms with the most room for improvement
Viewing Individual Form Analytics #
How to Access: #
- From the performance comparison table, click “View” next to any form
- This opens the detailed individual form analytics page
- View comprehensive metrics, field-level data, and AI-powered insights
What You’ll Find: #
- Form-level metrics: Detailed breakdown of views, starts, completions
- Field-by-field analytics: See exactly where users drop off
- Response visualizations: Charts and graphs showing answer distributions
- AI insights: Automated recommendations for improvement
- Export capabilities: Download analytics data for external analysis
Date Range Filtering #
Accessing Date Range Filter: #
The date range selector appears in the top-right corner of the analytics dashboard.
How to Use: #
- Click the calendar icon or date range display
- Select a preset range:
- Last 7 days
- Last 30 days
- Last 90 days
- Custom date range
- Or choose custom dates:
- Click start date on calendar
- Click end date on calendar
- Click “Apply” to filter data
- Clear filter by clicking “Reset” or selecting “All Time”
Use Cases: #
- Campaign tracking: Measure performance during specific marketing campaigns
- Seasonal analysis: Compare performance across different time periods
- Recent changes: Evaluate impact of form modifications
- Trend analysis: Identify patterns and changes over time
- Reporting: Generate analytics for specific reporting periods
Important Notes: #
- Date filtering applies to all metrics and visualizations
- Filters are maintained when navigating between forms
- Export functions respect the selected date range
- Test mode and live mode data are filtered separately
Analytics in Test Mode vs Live Mode #
FORMEPIC includes a powerful test mode feature that keeps test submissions separate from real user data.
Test Mode Analytics: #
Purpose: Experiment with analytics features using sample data without affecting live metrics.
Features:
- Pre-populated with realistic dummy data
- Safe environment to explore analytics dashboard
- Test date filtering and export features
- Learn the analytics interface without risk
How to Enable:
- Toggle “Test Mode” switch in the top navigation
- Dummy forms and sample analytics data appear
- All features work identically to live mode
- Test mode badge indicates active status
What’s Included:
- Sample forms across all types (Forms, Surveys, Polls, Quizzes, etc.)
- Realistic metrics and conversion rates
- Field-level response data
- Payment analytics (for payment-enabled forms)
Live Mode Analytics: #
Purpose: Track real user interactions and actual form performance.
Features:
- Real-time data updates
- Actual user responses and behaviors
- Accurate conversion tracking
- Production-ready insights
Switching Between Modes:
- Use the Test Mode toggle in navigation
- Changes are immediate
- No data cross-contamination
- Analytics interface remains consistent
Best Practices: #
- Start with test mode to familiarize yourself with analytics features
- Use test mode when training team members
- Switch to live mode for actual performance monitoring
- Never make business decisions based on test mode data
- Verify you’re in the correct mode before reviewing metrics
Requirements #
- Active FORMEPIC account
- At least one published form (for live analytics)
- Form must have a submit button or payment field
- Browser cookies enabled for accurate viewer tracking
Tips and Tricks #
- Set baseline metrics: Record initial analytics to measure improvement over time
- Regular monitoring: Check analytics weekly to spot trends early
- Compare similar forms: A/B test different versions to find what works best
- Use date ranges strategically: Filter by campaign periods to measure marketing effectiveness
- Focus on completion rate first: It’s often easier to improve than conversion rate
- Export data regularly: Keep records for long-term trend analysis
- Cross-reference with goals: Ensure your analytics align with business objectives
- Watch for anomalies: Sudden changes in metrics may indicate technical issues
Important Notes #
- Analytics data updates in real-time as new responses are submitted
- Unique viewers are tracked using browser sessions (clearing cookies resets count)
- Test mode submissions are never included in live analytics
- Date range filters apply to submission timestamps, not form creation dates
- Forms must be published and accessible to generate analytics
- Analytics are only visible to form creators and team members with access
- Payment analytics require forms with payment fields enabled
- Exported data reflects the currently selected date range
Common Issues & Troubleshooting #
Issue: No Analytics Data Showing #
Possible Causes:
- Form hasn’t been viewed yet
- Test mode is enabled (no live data)
- Incorrect date range filter applied
Solutions:
- Verify form is published and accessible
- Check if test mode toggle is OFF for live analytics
- Reset date range filter to “All Time”
- Share form to generate views and responses
Issue: Viewer Count Seems Inaccurate #
Possible Causes:
- Multiple views from same user in different sessions
- Browser cookie blocking
- Incognito/private browsing mode users
Solutions:
- Understand that unique viewers tracks browser sessions, not individuals
- Encourage users to enable cookies for accurate tracking
- Use completion rate as a more reliable metric for engaged users
Issue: High Abandon Rate #
Possible Causes:
- Form is too long or complex
- Required fields causing friction
- Poor mobile experience
- Confusing instructions
Solutions:
- Review field-by-field analytics to identify drop-off points
- Consider making some required fields optional
- Simplify complex questions
- Test form on mobile devices
- Add progress indicators for multi-step forms
Issue: Can’t Access Individual Form Analytics #
Possible Causes:
- No responses submitted yet
- Insufficient permissions
- Form was deleted
Solutions:
- Verify form has at least one response (test or live)
- Check account permissions
- Ensure form still exists in “Created” page
Issue: Conversion Rate Seems Low #
Possible Causes:
- Form is too long
- Unclear value proposition
- Poor form placement or visibility
- Technical issues preventing submission
Solutions:
- Reduce number of fields
- Improve form introduction and copy
- Add trust signals (security badges, testimonials)
- Test form submission process for errors
- Use preview mode to test end-to-end experience
Issue: Date Range Filter Not Working #
Possible Causes:
- Browser cache issues
- Invalid date selection
- No data in selected range
Solutions:
- Clear browser cache and reload page
- Verify date range includes submission dates
- Try selecting “All Time” to see all data
- Check that forms have responses in the selected period
