Tracking & Analytics Integrations Available In FORMEPIC

Connect Your Forms to 9+ Leading Analytics & Advertising Platforms #

FORMEPIC offers comprehensive tracking and analytics integrations, enabling you to measure form performance, track conversions, build custom audiences, and optimize your marketing campaigns. With 9 major analytics and advertising platforms available, you can gain deep insights into form submission behavior, user journeys, and campaign ROI across all your marketing channels.

Track every form submission as a conversion event, build remarketing audiences based on form interactions, and measure the true impact of your marketing efforts. Every integration supports real-time event tracking, custom event parameters, and detailed attribution data. Connect your analytics platforms through Google Tag Manager for centralized management and deploy tracking pixels in minutes without touching code.

The advantage? Unified conversion tracking across all platforms, accurate attribution for your marketing spend, powerful audience building for remarketing, and data-driven insights to optimize form performance. FORMEPIC’s tracking integrations ensure you never miss a conversion and always understand what’s driving results.

Available Tracking & Analytics Integrations #

Integration	Description
Google Tag Manager	Manage all your website tags without editing code
Google Analytics	Track and analyze your form performance with Google Analytics
Google Ads	Track conversions and optimize your Google Ads campaigns
Meta (Facebook) Pixel	Track conversions and build audiences for Facebook & Instagram ads
TikTok Pixel	Track conversions and optimize your TikTok advertising campaigns
LinkedIn Insight Tag	Track conversions and gather insights from your LinkedIn campaigns
X (Twitter) Pixel	Track conversions and measure the impact of your X advertising
Pinterest Tag	Track conversions and measure Pinterest ad performance
Snapchat Pixel	Track conversions and optimize your Snapchat ad campaigns

…and more tracking platforms being integrated regularly.

How Tracking & Analytics Integrations Work in FORMEPIC #

When someone submits your form, FORMEPIC automatically fires tracking events to all connected analytics platforms in real-time. You can:

1. Track form submissions as conversion events across all major advertising platforms
2. Build custom audiences based on form interactions for remarketing campaigns
3. Measure campaign ROI by attributing form submissions to specific ads and campaigns
4. Analyze user behavior to understand how visitors interact with your forms
5. Set up funnel tracking to identify where users drop off in multi-step forms
6. Track custom events for specific form interactions (field focus, validation errors, etc.)
7. Optimize ad campaigns using conversion data to improve targeting and bidding
8. Attribute conversions accurately across multiple touchpoints and devices

All tracking events fire immediately upon form submission, ensuring real-time data in your analytics dashboards with no delays or batch processing.

Setting Up Tracking & Analytics Integrations #

Step 1: Set Up Google Tag Manager (Required for All Tracking) #

Google Tag Manager is the foundation for all tracking and analytics integrations in FORMEPIC. Set it up first:

1. Navigate to your form’s Builder page
2. Click on the Tracking tab in the settings panel
3. Select “Google Tag Manager” as the platform
4. Enter your GTM Container ID (format: GTM-XXXXXXX)

• Find this in your Google Tag Manager account under Container Settings

1. Give your tracking setup a descriptive name
2. Click Save to activate Google Tag Manager

Once GTM is active, FORMEPIC will automatically load your tag manager container and fire events through it.

Step 2: Choose Your Analytics Platforms #

After GTM is configured, select which analytics platforms you want to track:

• Google Analytics: For comprehensive form performance analysis and user behavior tracking
• Advertising Pixels: For conversion tracking and audience building (Meta, Google Ads, TikTok, etc.)
• B2B Platforms: For professional audience tracking (LinkedIn Insight Tag)
• Social Media: For social advertising optimization (X, Pinterest, Snapchat)

You can enable multiple platforms simultaneously—all tracking events will fire in parallel.

Step 3: Configure Tags in Google Tag Manager #

For each platform you want to track, configure tags in your Google Tag Manager container:

For Google Analytics (GA4):

1. In GTM, create a new GA4 Configuration Tag
2. Enter your GA4 Measurement ID
3. Set trigger to “All Pages” or specific form pages
4. Create a GA4 Event Tag for form submissions
5. Set the event name (e.g., “form_submission”)
6. Configure event parameters (form name, submission ID, etc.)
7. Set trigger to fire on FORMEPIC’s custom form submission event

For Advertising Pixels (Meta, Google Ads, TikTok, etc.):

1. In GTM, create a new Custom HTML Tag or use built-in templates
2. Add the pixel/tag code provided by the advertising platform
3. Configure conversion events to fire on form submission
4. Map event parameters (conversion value, currency, etc.)
5. Set trigger to FORMEPIC’s custom form submission event
6. Test the tag using GTM Preview Mode

For LinkedIn, X, Pinterest, Snapchat:

1. Follow similar steps as advertising pixels above
2. Use platform-specific tag templates if available in GTM
3. Configure conversion tracking and event parameters
4. Test thoroughly using platform-specific debugging tools

Step 4: Test Your Tracking Setup #

Before going live, thoroughly test all tracking integrations:

1. Use GTM Preview Mode: Activate preview mode in Google Tag Manager to see which tags fire
2. Submit test forms: Fill out and submit your form while monitoring tag firing
3. Check platform dashboards: Verify events appear in each platform’s real-time reports
4. Use browser extensions: Install pixel helper extensions (Facebook Pixel Helper, Google Tag Assistant)
5. Review tag execution: Check that all configured tags fire successfully
6. Validate data accuracy: Ensure correct form data is captured in event parameters
7. Test on multiple devices: Verify tracking works on desktop, mobile, and tablet

Step 5: Monitor and Optimize #

After launch, continuously monitor your tracking setup:

• Review conversion data in each platform’s dashboard
• Check for discrepancies between platforms
• Monitor tag firing rates and errors in GTM
• Set up alerts for tracking failures
• Use analytics data to optimize form design and content
• Build remarketing audiences based on form interactions
• Optimize ad campaigns using conversion data

AI-Powered Tracking Features #

FORMEPIC’s AI Assistant can help you:

• Recommend optimal tracking setup based on your marketing goals and ad platforms
• Generate GTM tag configurations for quick setup of complex tracking scenarios
• Troubleshoot tracking issues by analyzing tag firing patterns and errors
• Suggest event parameters to capture for better insights and optimization
• Interpret analytics data to provide actionable insights about form performance
• Identify tracking gaps in your measurement strategy
• Optimize conversion tracking for better campaign performance

Simply ask the AI Assistant questions like “Help me set up conversion tracking for Facebook ads” or “Why isn’t my Google Analytics tracking form submissions?” and receive instant, expert guidance.

Requirements #

To use tracking and analytics integrations in FORMEPIC:

1. Google Tag Manager Account: Free account at tagmanager.google.com (required for all tracking)
2. GTM Container: A container created and installed on your website
3. Analytics Platform Accounts: Active accounts on platforms you want to track (Google Analytics, Meta Business Manager, etc.)
4. Platform Tracking IDs: Measurement IDs, Pixel IDs, or Tag IDs from each platform
5. Tag Configuration Knowledge: Basic understanding of how to create and configure tags in GTM
6. Testing Tools: Browser extensions for debugging pixels (Facebook Pixel Helper, etc.)
7. Analytics Access: Proper permissions to view reports and manage tracking in your analytics accounts

For advertising platform integrations specifically:

• Active advertising accounts on respective platforms
• Pixel/tag codes generated for your account
• Conversion event definitions set up in ad platforms
• Understanding of platform-specific conversion tracking requirements

Tips & Tricks #

1. Always use GTM: Don’t hardcode pixels directly—use Google Tag Manager for centralized management and easy updates.
2. Test before publishing: Use GTM Preview Mode and platform debugging tools to verify tracking before launch.
3. Name events consistently: Use clear, consistent naming conventions for events across all platforms.
4. Track custom parameters: Include form name, submission ID, and relevant form fields as event parameters.
5. Set up conversion values: If relevant, track conversion values for better ROI calculation and ad optimization.
6. Build remarketing audiences: Create custom audiences based on form interactions for targeted campaigns.
7. Monitor real-time reports: Check real-time analytics immediately after launch to catch issues quickly.
8. Use GTM workspaces: Create separate workspaces in GTM for testing vs. production configurations.
9. Document your setup: Keep notes on what each tag tracks and why for future reference and troubleshooting.
10. Regular audits: Periodically review and audit your tracking setup to ensure accuracy and compliance.

Important Notes #

• GTM is Required: All tracking and analytics integrations in FORMEPIC work through Google Tag Manager. You must set up GTM first before any other tracking will function.
• Real-time Tracking: All tracking events fire in real-time upon form submission. There’s no delay between submission and event tracking.
• Cross-platform Consistency: The same form submission fires events to all configured platforms simultaneously, ensuring consistent cross-platform attribution.
• Data Privacy Compliance: Tracking integrations may collect personal data. Ensure you have proper consent mechanisms and comply with GDPR, CCPA, and other privacy regulations.
• Cookie Dependencies: Most advertising pixels rely on cookies. Users with cookie blockers or privacy settings may not be tracked.
• Attribution Windows: Each platform has different attribution windows. Conversions may be attributed differently across platforms.
• Platform Limitations: Some platforms have minimum conversion requirements for optimization or may delay conversion reporting.
• Testing vs. Production: Always test tracking setup thoroughly before launching campaigns. Use test events where possible to avoid polluting production data.
• Browser Compatibility: Some ad blockers and privacy browsers may prevent pixels from firing. This is normal and expected.
• Server-side Tracking: FORMEPIC tracking is client-side via GTM. For more reliable tracking resistant to ad blockers, consider implementing server-side GTM (requires additional setup).

Common Issues & Troubleshooting #

Tags Not Firing in GTM #

Solution: Verify your GTM Container ID is correct in FORMEPIC’s Tracking Settings. Check that GTM is actually loading on your form pages using GTM Preview Mode. Ensure your GTM container is published (not just saved as a draft). Review tag triggers to ensure they’re set to fire on form submission events. Check browser console for JavaScript errors that might prevent GTM from loading.

Google Analytics Not Showing Form Submissions #

Solution: Verify you’ve created a GA4 Event Tag (not just a Configuration Tag) for form submissions. Check that the event trigger is set correctly to fire on FORMEPIC’s custom submission event. Ensure your GA4 Measurement ID is correct. Check DebugView in GA4 to see if events are being received. Allow up to 24-48 hours for data to appear in standard reports (use DebugView or Real-time reports for immediate validation).

Conversion Tracking Not Working on Ad Platforms #

Solution: Verify the pixel/tag is installed correctly in GTM and fires on form submission. Check that conversion events are properly configured in the ad platform’s business manager. Ensure proper event parameters are being passed (value, currency, etc.). Test using platform-specific debugging tools (Facebook Pixel Helper, etc.). Verify your ad account is properly linked to the pixel. Check if there are minimum conversion requirements or delays in reporting (some platforms take 24-72 hours to report conversions).

Multiple Form Submissions Being Tracked for One Submission #

Solution: Check if you have duplicate tags in GTM firing on the same trigger. Verify FORMEPIC isn’t configured to use both GTM and direct pixel implementations. Review your tag triggers to ensure they’re not firing multiple times. Check if thank you page redirects are causing duplicate events. Use GTM’s built-in duplicate prevention features (firing limits, tag sequencing).

Tracking Works in Preview But Not Production #

Solution: Ensure your GTM container is published (not just previewed). Check that the published version includes all necessary tags and triggers. Verify no changes were made after preview testing that affected tag configuration. Clear browser cache and test in incognito/private mode. Check if there are different GTM containers for staging vs. production.

Conversions Not Attributed to Correct Ad Campaign #

Solution: Verify UTM parameters are preserved throughout the user journey. Check that cookies aren’t being blocked by the browser or privacy settings. Ensure the attribution window in the ad platform is appropriate for your sales cycle. Review cross-device tracking settings if users submit forms on different devices. Check if there are any redirects that might break attribution chain.

Pixel Helper Shows Errors #

Solution: Review the specific error message in the pixel helper tool. Common issues include missing required parameters, incorrect event names, or data type mismatches. Verify pixel ID is correct in your GTM tag. Check if the pixel code in GTM matches current platform requirements (pixels get updated periodically). Test in multiple browsers to rule out browser-specific issues.

GTM Preview Mode Not Working #

Solution: Ensure you’re using the same browser and device for both enabling preview and viewing your form. Check that third-party cookies are enabled in your browser. Verify no browser extensions are blocking GTM preview functionality. Try using a different browser or incognito mode. Clear browser cache and cookies. Check that your form URL matches exactly what you’re previewing in GTM.

Events Showing in GTM But Not in Platform #

Solution: Check the tag fires successfully in GTM (green status, not yellow or red). Verify you’re checking the correct property/account in the analytics platform. Look for the events in real-time or debug reports (not standard reports which may be delayed). Ensure the platform ID/code in the GTM tag is correct. Check if the platform has processing delays (can be 15 minutes to 72 hours depending on platform). Verify account permissions allow you to see the events.

Tracking Stopped Working After GTM Update #

Solution: Review the changes made in the latest GTM version using version history. Check if any tags, triggers, or variables were accidentally deleted or modified. Verify custom JavaScript or HTML tags weren’t broken by updates. Test in GTM preview mode to identify which specific tag or trigger is failing. Roll back to previous GTM version if necessary and investigate the specific breaking change.