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FORMEPIC AI Insights – What’s Included & Benefits

6 minute read

Unlock Intelligent Form Analysis Powered by AI #

FORMEPIC AI Insights transforms your raw form data into actionable intelligence. Instead of manually analyzing hundreds of responses, our AI-powered insights feature automatically identifies patterns, detects sentiment, evaluates performance, and provides strategic recommendations to optimize your forms. Whether you’re tracking customer feedback, measuring satisfaction, or analyzing payment conversions, AI Insights delivers comprehensive analysis in seconds, helping you make data-driven decisions faster and more confidently.

What’s Included in AI Insights #

1. Response Pattern Analysis #

AI Insights automatically scans through all your form responses to identify:

  • Common Trends: Recurring themes and frequently mentioned topics across text responses
  • Popular Choices: Most selected options in multiple-choice, dropdown, and rating fields
  • Answer Distribution: How responses are spread across different field types
  • Outlier Detection: Unusual or unexpected responses that stand out from the norm
  • Response Consistency: Patterns in how users answer related questions

2. Sentiment Analysis #

Our AI evaluates the emotional tone of text-based responses to understand:

  • Overall Sentiment: Whether feedback is positive, negative, or neutral
  • Sentiment Intensity: The strength of emotions expressed in responses
  • Sentiment Trends: How sentiment changes over time or across different questions
  • Key Emotional Indicators: Specific words or phrases that reveal user feelings
  • Sentiment by Field: Which questions generate the most positive or negative responses

3. Payment Performance Analysis #

For forms with payment fields (Stripe or PayPal), AI Insights provides:

  • Revenue Analysis: Deep dive into total revenue, average transaction values, and revenue trends
  • Payment Success Patterns: Identification of factors affecting payment completion rates
  • Transaction Behavior: Analysis of successful vs. failed payment patterns
  • Currency Distribution: Breakdown of revenue across different currencies
  • Payment Drop-off Points: Where users abandon during the payment process
  • Conversion Optimization: Recommendations to improve payment success rates

4. Key Insights Summary #

The AI distills the most important findings into clear, actionable insights:

  • Top Discoveries: The most significant patterns and trends identified
  • Performance Highlights: What’s working well in your form
  • Areas of Concern: Issues or problems that need attention
  • User Behavior Insights: How people interact with your form
  • Completion Drivers: Factors that lead to successful form submissions
  • Abandon Indicators: What causes users to leave without completing

5. Strategic Recommendations #

Based on the analysis, AI Insights suggests specific actions:

  • Form Optimization: Changes to improve completion rates and user experience
  • Field Improvements: Modifications to specific questions or field types
  • Payment Process Enhancements: Ways to increase payment success rates
  • Content Adjustments: How to refine field labels, descriptions, or options
  • Next Steps: Actionable items you can implement immediately
  • Testing Suggestions: A/B test ideas to validate improvements

How to Generate AI Insights #

From Individual Form Analytics #

  1. Navigate to your form’s analytics page by clicking on any form card from your dashboard
  2. Scroll to the AI Insights section at the bottom of the analytics page
  3. Click the “Generate Insights” button
  4. Wait a few seconds while the AI analyzes your form data
  5. Review the comprehensive insights report that appears

What Gets Analyzed #

The AI processes:

  • All form responses submitted to date (within your selected date range)
  • Field-level data including types, labels, and response distributions
  • Analytics metrics (views, starts, completions, abandons, conversion rates)
  • Payment data (if your form includes Stripe or PayPal payment fields)
  • Historical trends and patterns across all submitted responses

Viewing and Managing Insights #

Reading Generated Insights #

Once generated, insights appear in a formatted report with clear sections:

  • Each section has a descriptive heading (Response Patterns, Sentiment Analysis, etc.)
  • Bullet points and numbered lists make findings easy to scan
  • Key metrics and percentages highlight important data points
  • Actionable recommendations are clearly marked

Saving Insights #

  • Generated insights are automatically saved to your form’s analytics
  • You can view previously generated insights anytime by returning to the analytics page
  • Each insight report includes a timestamp showing when it was generated
  • No limit on how many times you can generate fresh insights

Exporting Insights #

Export your insights for sharing or record-keeping:

  1. Click the “Export as Word” button at the top of the analytics page
  2. The system generates a comprehensive Word document (.docx) containing:
  • All analytics data and charts
  • Complete AI insights report
  • Field-by-field response summaries
  • Payment analytics (if applicable)
  1. The document downloads automatically to your device

Best Practices for Using AI Insights #

Timing Your Insight Generation #

  • Minimum Responses: Generate insights after collecting at least 10-20 responses for meaningful patterns
  • Regular Updates: Regenerate insights periodically (weekly or monthly) to track trends over time
  • After Major Changes: Generate new insights after modifying your form to measure impact
  • Campaign Analysis: Create insights at the end of marketing campaigns to evaluate performance

Interpreting Recommendations #

  • Prioritize by Impact: Focus first on recommendations that affect conversion or completion rates
  • Test Before Implementing: Use test mode to validate suggested changes before going live
  • Consider Your Context: AI recommendations are data-driven but should align with your business goals
  • Iterate Gradually: Make one or two changes at a time to measure their individual impact

Combining Insights with Other Analytics #

  • Review standard analytics metrics alongside AI insights for complete understanding
  • Cross-reference insights with field-level drop-off data to identify problem areas
  • Compare insights across multiple forms to identify best practices
  • Use insights to inform your response filtering and data export strategies

Important Notes #

Data Privacy and Security #

  • All form data is processed securely and never shared with third parties
  • AI analysis happens in real-time and data is not stored by the AI service
  • Your form responses remain private and comply with data protection standards
  • Generated insights are visible only to you and users with access to your form analytics

Insight Accuracy #

  • AI insights are based on statistical patterns in your data and are most accurate with larger response volumes
  • Sentiment analysis works best with substantial text responses (at least a few sentences)
  • Payment analysis requires at least some payment transactions to generate meaningful recommendations
  • The AI continuously learns and improves, so insight quality may vary based on your data complexity

Language Support #

  • AI Insights currently works best with English language responses
  • Other languages may be analyzed but with potentially reduced accuracy
  • Mixed-language forms will have insights generated based on the predominant language

Processing Time #

  • Insight generation typically takes 5-15 seconds depending on your response volume
  • Large datasets (1000+ responses) may take slightly longer to process
  • If generation seems slow, ensure you have a stable internet connection

Common Issues & Troubleshooting #

“Generate Insights” Button Not Appearing #

Cause: Insufficient response data
Solution: Ensure your form has at least 5 responses submitted. The AI requires minimum data to generate meaningful insights.

Insights Seem Generic or Vague #

Cause: Limited response diversity or small dataset
Solution:

  • Collect more responses before generating insights
  • Ensure text fields have substantial content (not just one-word answers)
  • Generate insights after receiving varied responses from different users

Payment Insights Missing #

Cause: No payment fields in your form
Solution: This is expected behavior. Payment analysis only appears for forms containing Stripe or PayPal payment fields with transaction data.

Insights Generation Fails or Times Out #

Cause: Large dataset or temporary service issue
Solution:

  • Try again in a few moments
  • Check your internet connection
  • If the issue persists, reduce your date range to analyze fewer responses
  • Contact support if the problem continues

Recommendations Don’t Match My Expectations #

Cause: AI interprets data differently than human intuition
Solution:

  • Review the “Response Patterns” and “Key Insights” sections to understand the AI’s reasoning
  • Remember that AI recommendations are suggestions, not requirements
  • Use your domain knowledge to evaluate which recommendations fit your goals
  • Consider generating insights again after collecting more data

Can’t Export Insights #

Cause: Browser popup blocker or download restrictions
Solution:

  • Ensure popup blockers allow downloads from FORMEPIC
  • Check your browser’s download settings
  • Try using a different browser
  • Verify you have sufficient storage space on your device

Insights Not Updating After Form Changes #

Cause: Viewing cached/old insights
Solution:

  • Click “Generate Insights” again to create a fresh analysis
  • Refresh your browser page
  • Ensure you’ve collected new responses since making form changes

Tips & Tricks #

  • Compare Before and After: Generate insights before and after making form changes to measure improvement
  • Use Date Ranges: Filter analytics by date range before generating insights to analyze specific time periods
  • Focus on Text Fields: Forms with open-ended text fields generate richer sentiment analysis
  • Review Field-by-Field: Cross-reference AI insights with individual field analytics for deeper understanding
  • Export for Stakeholders: Use the Word export feature to share insights with team members or clients
  • Track Recommendations: Keep a log of implemented recommendations and their impact on form performance
  • Regenerate Regularly: Create insights monthly or quarterly to track long-term trends and improvements

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