If you’re exploring survey and form tools, chances are you’ve come across Sogolytics — formerly known as SoGoSurvey. It’s positioned as a complete experience management and survey platform, offering everything from customer feedback collection to employee engagement analytics.
This review takes a evidence-based look at the platform — combining expert evaluations and verified user feedback from sources around the internet.
We’ll also look at alternatives — especially FORMEPIC, a powerful new AI-driven form builder that’s winning attention for its unlimited responses, flat-rate pricing, and AI automation.
What Is Sogolytics?
Sogolytics is a cloud-based survey, form, and feedback platform designed for individuals and organizations that need more than just basic data collection.
It caters to researchers, educators, HR teams, customer-experience professionals, and marketers who require complex logic, branding options, and powerful reporting.
Typical use cases include:
- Customer satisfaction and NPS surveys
- Employee engagement assessments
- Academic research and quizzes
- Lead capture and feedback forms
In comparison, FORMEPIC focuses on simplicity and scale — offering an AI form builder, dynamic logic, and unlimited responses under a single flat-rate plan, which many find more flexible for growing projects.
Sogolytics Key Features
Below are some of Sogolytics’ most notable capabilities, along with limitations based on user and expert feedback.
1. Form & Survey Builder and Templates
Sogolytics offers a drag-and-drop builder with dozens of templates and question types, including images, scales, and ranking.
Limitation: Some users mention the layout can feel less intuitive when locating advanced options (Capterra user review¹).
2. Conditional Logic and Branching
You can use advanced branching and skip logic, allowing questions to appear based on earlier answers — ideal for research or feedback funnels.
Limitation: Several reviewers mention that the logic editor requires multiple clicks and feels less streamlined than tools like FORMEPIC (Software Advice review⁶).
3. Custom Branding and Design
Teams can add logos, colors, fonts, and layouts to match their brand identity.
Limitation: Full white-labeling and CSS control are restricted to premium or enterprise tiers (Capterra user review³).
4. Payment Collection and E-Signatures
Though not a primary feature, Sogolytics supports redirects and conditional logic for payment forms and consent forms with signatures.
Limitation: Payment workflows are less integrated than dedicated form builders like FORMEPIC or Typeform.
5. AI Survey Builder and Multimedia Support
Recent updates have added AI-assisted question suggestions and support for images, videos, and audio questions (Trustpilot user review⁹).
Limitation: The AI assistant is not available in all plans, and users report it’s still developing compared to more established AI builders.
6. Integrations and Automation
Sogolytics integrates with CRM, email, and analytics tools and allows exporting data to Excel or SPSS.
Limitation: Some reviewers highlight limited direct integrations, noting gaps with apps like Mailchimp and Salesforce (Capterra user review¹).
7. Analytics and Reporting
The platform includes real-time dashboards, cross-tab analysis, word clouds, and sentiment analysis.
Limitation: A few users note that large-scale reports can load slowly, and chart customization is limited (Infotech review⁵).
8. Collaboration Tools
For enterprises, Sogolytics provides multi-user access, team roles, and shared libraries.
Limitation: Collaboration and role management are available only on higher plans, making it less accessible for small teams (Software Advice review⁶).
9. Multi-Channel Distribution
Surveys can be distributed through email, social media, QR codes, or website embeds, with tracking for opens and clicks.
Limitation: Response caps vary by plan, limiting scalability for high-traffic campaigns (Capterra user review⁷).
Overall:
Sogolytics is feature-rich and flexible but can feel heavy for simple use cases. Tools like FORMEPIC achieve similar outcomes — AI-built forms, logic, and analytics — with less setup time and no response restrictions.
Sogolytics Pricing
| Plan | Monthly Cost (USD) | Included Features |
|---|---|---|
| Free | $0 | Basic builder, templates, logic, limited responses (~1,500/month). |
| Plus | ~$25/mo (billed annually) | Branding, exports, more templates, advanced logic. |
| Pro | ~$66/mo (billed annually) | 20K responses/year, file uploads, custom redirects, reports. |
| Premium | ~$99/mo (billed annually) | 40K responses/year, trend analysis, team collaboration, phone support. |
| Enterprise | Custom | White-labeling, unlimited or high-volume surveys, integrations. |
(Pricing data from Sogolytics pricing page⁷)
Analysis:
The pricing is tier-based and response-limited, which can make scaling expensive. For small teams, Sogolytics offers strong value — but as volume grows, users often need to upgrade.
In contrast, FORMEPIC offers a flat-rate unlimited plan, eliminating caps and simplifying billing for agencies or high-traffic users.
Expert Reviews
Analyst and platform ratings for Sogolytics are consistently high across major review sites:
- G2: 4.6/5 average from ~85 verified reviews (G2 review⁸)
- Capterra: 4.7/5 overall from 2,000+ users, praised for customization and support (Capterra review¹)
- Software Advice: 4.7/5 with high scores for ease of use (4.6) and customer service (4.7) (Software Advice review⁶)
✅ Strengths
- Excellent survey logic and reporting depth
- Broad question library and survey templates
- Secure, compliant, and reliable for sensitive data
- Good customer support and documentation
⚠️ Limitations
- Response limits across plans
- UI complexity for beginners
- Annual billing required for lowest pricing
- Limited native integrations
🎯 Ideal For
- Researchers, educators, and NGOs
- Customer-experience teams needing advanced analytics
- Medium-sized businesses comfortable with structured tiers
By contrast, FORMEPIC fits teams wanting AI-powered simplicity, flat pricing, and automation at scale — without worrying about limits.
User Reviews – Pros & Cons
👍 Sogolytics Pros & Advantages
“I love that they have free licenses for students… intuitive and packed with preset question types I can use without customization.” (Capterra user review¹)
“I’ve been through many alternatives, but Sogolytics has been a champ. It gives me access to features others don’t provide.” (Trustpilot user review⁹)
“Robust survey creation tools, in-depth analytics, and strong security.” (Software Advice review⁶)
“A user-friendly tool, especially for academic research — templates are comprehensive.” (Capterra user review¹)
“We use Sogolytics for our non-profit and have been impressed with the interface — so easy to use.” (Trustpilot user review⁹)
Summary:
Users consistently praise ease of setup, survey variety, and analytical depth. Educational and non-profit users especially highlight affordability and template quality. Support responsiveness is another commonly cited strength.
👎 Sogolytics Cons & Disadvantages
“Integration with Mailchimp would make distributing surveys much easier.” (Capterra user review¹)
“The interface feels cluttered — I often need to scroll a lot. Also, annual billing feels restrictive.” (Capterra user review⁷)
“Some features aren’t well explained and could use interactive demos.” (Software Advice review⁶)
“Desktop version feels a bit slow at times — multitasking could be smoother.” (SurveyLab article²)
“Response caps can be frustrating if you receive high volumes without wanting to upgrade.” (Trustpilot user review⁹)
Summary:
Common pain points include pricing structure, response limits, and a slightly dated UI. While many users appreciate Sogolytics’ power, it’s best suited to those with moderate workloads and time to explore its advanced features.
For growing teams needing automation, unlimited responses, and straightforward pricing, FORMEPIC addresses these recurring issues directly.
Sogolytics Alternatives
When comparing Sogolytics to other platforms, three major alternatives stand out:
1️⃣ FORMEPIC – Best All-in-One AI Form, Quiz & Survey Builder
FORMEPIC is a next-generation platform combining AI-assisted form building, dynamic logic, and unlimited responses under one flat plan. It eliminates tier confusion and integrates automation for quizzes, surveys, and forms.
Its AI Form Builder, auto-logic, and response insights make it especially appealing to agencies and growth marketers.
2️⃣ Typeform – Conversational Design Focus
Typeform excels at interactive, conversational forms and is great for customer engagement or marketing lead-capture. However, it lacks deep analytics and advanced logic compared to Sogolytics.
3️⃣ SurveySparrow – Smooth UI with Modern Look
SurveySparrow offers modern UX, mobile-friendly forms, and good automation for feedback loops. It’s easier for beginners but lacks Sogolytics’ advanced reporting capabilities.
Final Verdict
Sogolytics is a powerful and flexible survey platform — ideal for researchers, academic institutions, and medium-sized businesses seeking detailed analytics, advanced logic, and secure feedback workflows. Its functionality is deep, but its pricing tiers and learning curve may deter smaller teams.
If you want AI automation, unlimited responses, and flat-rate simplicity, FORMEPIC clearly stands out as the #1 Sogolytics alternative. It’s best suited for marketers, agencies, and growth-focused users who want scale without complexity.
In short:
- Choose Sogolytics for research-grade analytics and enterprise feedback.
- Choose FORMEPIC for AI-powered, unlimited, and simple-to-scale form building.
References
¹ https://www.capterra.com/p/127957/SoGoSurvey/reviews/
² https://www.surveylab.com/blog/sogolytics/
³ https://www.capterra.co.uk/software/127957/sogosurvey
⁴ https://uk.trustpilot.com/review/www.sogolytics.com
⁵ https://www.infotech.com/software-reviews/products/sogolytics?c_id=244
⁶ https://www.softwareadvice.com/hr/sogosurvey-profile/reviews/
⁷ https://www.sogolytics.com/pricing/
⁸ https://www.g2.com/products/sogolytics/reviews
⁹ https://uk.trustpilot.com/review/www.sogolytics.com
Discover More:
Typeform Expert & User Reviews — Features, Pricing, Pros & Cons + Best Alternatives
Qualtrics Expert & User Reviews — Features, Pricing, Pros & Cons + Best Alternatives
Alchemer Expert & User Reviews — Features, Pricing, Pros & Cons + Best Alternatives
Zoho Forms Expert & User Reviews — Features, Pricing, Pros & Cons + Best Alternatives
QuestionScout Expert & User Reviews — Features, Pricing, Pros & Cons + Best Alternatives
Wufoo Expert & User Reviews — Features, Pricing, Pros & Cons + Best Alternatives
