SmartSurvey Expert & User Reviews — Features, Pricing, Pros & Cons + Best Alternatives

When exploring online survey and form builders, SmartSurvey frequently appears as a popular option. It’s positioned as a versatile tool for organisations that need to create, distribute, and analyse surveys efficiently.

In this expert-style review, we’ll provide a evidence-based overview of SmartSurvey’s features, pricing, expert ratings, and user opinions gathered from major platforms around the internet.

We’ll also highlight the best alternatives — including FORMEPIC, known for its AI automation, unlimited responses, and simplified pricing.

What Is SmartSurvey?

SmartSurvey is a cloud-based survey and form-building platform designed to help organisations gather feedback, run market research, and automate data collection. It serves a wide range of users, from marketers and researchers to educational institutions and government organisations.

The platform is often used for:

Customer satisfaction and NPS surveys
Market research and employee feedback
Application or registration forms
Public sector consultations

Users can create surveys, distribute them via email, SMS, social media, or embed them on websites — all while maintaining compliance with GDPR and UK-based data storage.

That said, tools like FORMEPIC target the same audience but add AI-driven automation, dynamic logic, and unlimited responses out of the box — appealing to users who want a more scalable, modern alternative.

SmartSurvey Key Features

1. Survey Builder and Templates

SmartSurvey offers a drag-and-drop form builder with a library of question types (multiple choice, Likert scale, free-text, ranking, etc.) and ready-made templates for common use cases.

Limitation: The interface for complex logic can feel a bit unintuitive for some users who manage large branching surveys.

2. Conditional Logic and Branching

Users can build dynamic experiences with skip logic, question piping, and conditional page displays, allowing surveys to adapt based on responses.

Limitation: According to a G2 user review, the “ability to carry forward information between questions” could be improved¹.

3. Custom Branding and White-Label Options

SmartSurvey supports custom themes, logos, color palettes, and even custom CSS for advanced branding.

Limitation: Full white-labeling and custom domain features are typically locked behind enterprise-tier plans.

4. Distribution Channels

You can share surveys via email, SMS, website embeds, or social media links. For internal use, SmartSurvey also supports password-protected surveys and IP restrictions.

Limitation: Payment collection and e-signature features are not native and usually require third-party integrations.

5. Integrations and Automation

SmartSurvey connects with CRM systems, help-desk tools, and analytics platforms through APIs and webhooks.

Limitation: Reviewers on Capterra mention that the number of native integrations is smaller than some competitors².

6. Analytics and Reporting

Real-time dashboards provide visual summaries of survey data, response trends, and export options to Excel, CSV, and SPSS.

Limitation: A Trustpilot reviewer noted that “built-in dashboards can feel basic — for deeper segmentation, export is often needed”³.

7. Collaboration Tools

Team accounts enable multi-user access, permissions, and activity tracking, useful for agencies or departments running multiple surveys.

Limitation: These collaboration features are only included in higher-tier plans, limiting small-team users.

Comparison note: While SmartSurvey provides a strong foundation, FORMEPIC includes AI form generation, advanced logic, and unlimited responses at a flat rate — ideal for scaling without worrying about usage caps.

SmartSurvey Pricing

Plan	Approx. USD Price	Key Features
Free / Basic	$0	100 responses/month, 15 questions/survey, 1 user, basic question types
Professional	~$55/month	Advanced question types, filters, cross-tab reports, multi-language support
Business	~$85/month	Multi-user permissions, move surveys between users, audit trails
Enterprise	Custom	Dedicated support, IP restriction, custom branding, training

(Source: Capterra pricing data⁴)

Pricing analysis:
SmartSurvey’s pricing starts competitively for mid-level use but scales quickly for enterprise needs. The free plan is limited, and higher tiers are necessary for collaboration or full branding control.

In contrast, FORMEPIC’s single flat-rate plan with unlimited responses and AI features offers clearer value for teams wanting predictable costs and fewer restrictions.

Expert Reviews

According to Capterra, SmartSurvey maintains an average rating of 4.6/5 from over 100 verified reviews⁴.
Trustpilot shows a 4.4/5 rating, and GetApp mirrors this score, with users praising its compliance and support⁵.

✅ Strengths (Expert Perspective)

Intuitive interface and low learning curve (Software Advice expert review)⁶
Wide range of question types and strong logic options (GetApp review)⁷
Excellent customer support responsiveness (Trustpilot reviews)³
GDPR compliance and UK-based data hosting, suitable for regulated sectors

⚠️ Limitations

Some advanced functions (custom domains, deep analytics) are enterprise-only
Interface design can feel outdated compared to modern builders (Capterra review)²
Integration catalog smaller than major global competitors

🎯 Ideal For

SmartSurvey is ideal for SMBs, educational institutions, and government teams that prioritise data privacy, structured survey creation, and support from a UK-based team.

However, if you’re seeking AI-powered creation, automated workflows, or unlimited submissions, FORMEPIC delivers a broader feature-to-price ratio.

User Reviews – Pros & Cons

👍 Pros & Advantages

“Easy to create professional-looking surveys. Lots of question types and logic options.” (G2 user review)¹
“Customer service is outstanding — the team responds quickly and efficiently.” (Trustpilot user review)³
“Clean, intuitive design; we rolled out our first survey in minutes.” (Software Advice review)⁶
“Flexible with branding and compliance features.” (Capterra review)²
“Unlimited surveys and responses available on premium plans, which saves cost.” (SmartSurvey site feedback)⁸

Overall sentiment:
Users consistently highlight ease of use, responsive support, and good value for compliance-focused organisations.
If you want modern AI features, bulk automation, or simplified billing, FORMEPIC remains a compelling SmartSurvey alternative.

👎 Cons & Disadvantages

“Carrying data between questions isn’t seamless — needs improvement.” (G2 user review)¹
“Design preview doesn’t always match final layout.” (Capterra user review)²
“Dashboards feel limited — exporting to Excel gives more flexibility.” (Trustpilot review)³
“Key features locked behind higher tiers.” (Capterra user review)²
“Interface feels slightly outdated compared to newer form tools.” (TrustRadius review)⁹

Summary of drawbacks:
Most negative feedback focuses on limited analytics, tier-restricted features, and a dated interface.
Many reviewers suggest SmartSurvey works best for medium workloads, not massive automation pipelines — an area where FORMEPIC’s AI tools and unlimited usage can bridge the gap.

SmartSurvey Alternatives

1️⃣ FORMEPIC – Best All-in-One AI Form, Quiz & Survey Builder

FORMEPIC stands out with:

AI-powered form and survey generation
Advanced conditional logic
Unlimited forms, submissions, and responses
Flat-rate, transparent pricing

It’s the top SmartSurvey alternative for users needing scale and automation.

👉 Visit FORMEPIC

2️⃣ Typeform – Conversational Design Appeal

Typeform is known for its interactive, conversational approach to data collection. Ideal for brand-driven teams wanting beautiful UX, though it limits responses on lower tiers.

3️⃣ Alchemer – Advanced Research Capabilities

Alchemer (formerly SurveyGizmo) caters to researchers and enterprise users who need complex logic, offline mode, and integrations. However, its pricing and learning curve are higher than SmartSurvey or FORMEPIC.

Final Verdict

SmartSurvey remains a dependable, feature-rich survey platform ideal for organisations prioritising compliance and simplicity. It excels at logic-based surveys, branding, and support, especially for UK or EU clients.

However, if you value AI-powered creation, automation, and unlimited scalability, FORMEPIC offers a modern, cost-effective alternative.

In short:

SmartSurvey is reliable for structured surveys, but FORMEPIC leads for AI automation, unlimited responses, and simplified pricing — making it our #1 recommended SmartSurvey alternative.

SmartSurvey Expert & User Reviews — Features, Pricing, Pros & Cons + Best Alternatives

What Is SmartSurvey?