The Most Complete List of Example Survey Questions

What Are Example Survey Questions?

Example survey questions serve as effective survey questions that are ready-made to help you collect feedback, opinions, and valuable insights efficiently. They act as proven starting points for building effective surveys, questionnaires, and forms across various use cases like customer feedback and market research.

Why Using the Right Survey Question Matters

The right sample survey questions improve response rates, reduce bias, and produce clearer data. Poorly written questions lead to confusion, low completion rates, and unreliable insights. Using effective survey questions ensures your surveys are easy to understand, relevant, and actionable.

How to Use These Survey Questions Examples Effectively

Select survey questions based on your goal, audience, and desired data type. Customize wording to fit your brand, keep surveys concise, and combine formats—such as rating scales, multiple choice, and open-ended questions—for balanced insights.

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Example Survey Questions by Purpose

Customer Feedback Survey Question Examples

Customer feedback example survey questions are crucial for businesses aiming to understand customer sentiment regarding their products, services, and overall experience. These effective survey questions are commonly used to measure customer satisfaction, identify pain points, and uncover opportunities for improvement. Well-crafted customer feedback questions are clear, unbiased, and easy to answer, which leads to higher response rates and more reliable survey results. They are widely utilized across industries, including retail, SaaS, hospitality, and eCommerce. By using proven examples of effective surveys, you ensure the collection of actionable insights rather than vague opinions. These questions are essential for improving retention, loyalty, and customer experience, supporting data-driven decision-making across teams.

Customer Satisfaction Survey Example Questions

1. How satisfied are you with your overall experience?
2. How well did we meet your expectations?
3. How would you rate your satisfaction with our product?
4. How satisfied are you with our customer support?
5. How satisfied are you with the value for money?
6. How satisfied are you with the purchase process?
7. How satisfied are you with delivery or turnaround time?
8. How satisfied are you with product quality?
9. How satisfied are you compared to similar brands?
10. Overall, how happy are you with us?

Customer Experience Survey Example Questions

1. How easy was it to interact with us?
2. How smooth was your overall journey?
3. How clear was the information provided?
4. How easy was it to find what you needed?
5. How would you describe your experience overall?
6. Did anything cause frustration?
7. How consistent was your experience?
8. How responsive were we?
9. What stood out most during your experience?
10. What could improve your experience?

Customer Loyalty and Retention Example Questions

1. How likely are you to purchase from us again?
2. How likely are you to recommend us to others?
3. What would make you stay with us longer?
4. What could cause you to stop using us?
5. How does our brand compare to competitors?
6. What keeps you coming back?
7. How loyal do you feel to our brand?
8. What would increase your loyalty?
9. How often do you choose us over alternatives?
10. What could strengthen your relationship with us?

Post-Purchase Feedback Survey Example Questions

1. Was the checkout process easy?
2. Did the product meet your expectations?
3. How satisfied are you with your purchase?
4. Was the product description accurate?
5. How easy was setup or first use?
6. Was delivery on time?
7. Would you buy this product again?
8. What surprised you about your purchase?
9. What almost stopped you from buying?
10. What can we improve post-purchase?

Employee & Workplace Survey Question Examples

Employee and workplace example survey questions are designed to gather valuable insights about engagement, satisfaction, culture, and leadership effectiveness. These effective surveys help organizations understand how employees feel about their roles, managers, and work environment. By using clear and neutral employee survey questions, organizations can encourage honest feedback and improve participation. Workplace surveys are often employed for engagement tracking, pulse surveys, and annual employee feedback programs. Good examples of employee survey questions focus on communication, motivation, growth, and well-being, thus supporting better workplace decisions. Employee and workplace survey questions are critical for retention and performance improvement, making them essential for HR teams and business leaders.

Employee Engagement Survey Example Questions

1. How engaged do you feel at work?
2. Do you feel motivated in your role?
3. Do you feel connected to company goals?
4. How meaningful is your work?
5. How supported do you feel?
6. Do you feel encouraged to do your best?
7. How often do you feel energized at work?
8. What increases your engagement?
9. What decreases your engagement?
10. How can engagement be improved?

Job Satisfaction Survey Example Questions

1. How satisfied are you with your job overall?
2. How satisfied are you with your responsibilities?
3. How satisfied are you with compensation?
4. How satisfied are you with growth opportunities?
5. How satisfied are you with work–life balance?
6. How satisfied are you with job security?
7. How satisfied are you with recognition?
8. How satisfied are you with benefits?
9. How satisfied are you with flexibility?
10. What would improve your satisfaction?

Workplace Culture Survey Example Questions

1. How would you describe company culture?
2. Do you feel respected at work?
3. Do you feel included and valued?
4. How well do teams collaborate?
5. How transparent is communication?
6. How safe do you feel sharing opinions?
7. How aligned are values and actions?
8. How supportive is the environment?
9. What defines our culture?
10. What should change culturally?

Manager and Leadership Feedback Example Questions

1. Does your manager communicate clearly?
2. Does leadership provide clear direction?
3. Do leaders listen to feedback?
4. How supportive is your manager?
5. How fair are leadership decisions?
6. Do leaders set realistic expectations?
7. How approachable is leadership?
8. How effective is leadership communication?
9. What could leadership improve?
10. What do leaders do well?

Product & Service Survey Question Examples

Product and service example survey questions, such as effective survey questions, help teams evaluate usability, quality, and overall performance. These survey questions are commonly used to collect feedback on features, functionality, and service delivery. Well-structured product survey questions reveal what users value most and what needs improvement. Service survey questions focus on responsiveness, reliability, and customer interactions. By utilizing tested examples of product and service survey questions, teams can ensure consistent and measurable feedback. These questions are essential for effective surveys, product development, service optimization, and tracking customer satisfaction. They are widely used in SaaS, technology, and service-based businesses, playing a key role in continuous improvement strategies.

Product Feedback Survey Example Questions

1. How satisfied are you with this product?
2. How easy is the product to use?
3. Does the product solve your problem?
4. Which features do you use most?
5. Which features need improvement?
6. How reliable is the product?
7. How does it compare to alternatives?
8. What do you like most?
9. What do you dislike most?
10. What would you change?

Feature Prioritization Example Questions

1. Which feature is most important to you?
2. Which feature do you use most often?
3. Which feature should be improved next?
4. Which feature could be removed?
5. What feature is missing?
6. What feature adds the most value?
7. Which feature saves you time?
8. Which feature causes frustration?
9. What should we build next?
10. What feature matters least?

Service Quality Survey Example Questions

1. How would you rate service quality?
2. Was service delivered on time?
3. How professional was the service?
4. How knowledgeable was staff?
5. How responsive was service?
6. How consistent was service quality?
7. How easy was it to get help?
8. Did service meet expectations?
9. What could improve service quality?
10. Would you use our service again?

Support and Onboarding Survey Example Questions

1. How easy was onboarding?
2. How clear were setup instructions?
3. How helpful was customer support?
4. How fast was issue resolution?
5. How easy was it to get started?
6. Did onboarding meet expectations?
7. What was confusing during onboarding?
8. How confident do you feel now?
9. What could improve onboarding?
10. What support resources helped most?

Market Research Survey Question Examples

Market research example survey questions are crucial for understanding customer behavior, preferences, and market trends. By utilizing effective survey questions, businesses can validate ideas, test demand, and analyze competition more efficiently. These effective surveys are objective, specific, and aligned with research goals, commonly applied in brand studies, pricing research, and audience segmentation. Implementing proven examples of market research survey questions enhances data accuracy and decision confidence, ultimately supporting strategic planning and product positioning. Market research surveys are indispensable for marketers, researchers, and startups aiming to reduce risk and gain insights into target audiences.

Market Research Survey Example Questions

1. How often do you buy this type of product?
2. What influences your purchase decision?
3. What problem are you trying to solve?
4. How do you research products?
5. What matters most when choosing a brand?
6. How much research do you do before buying?
7. What triggers a purchase?
8. How loyal are you to brands?
9. What trends interest you most?
10. What unmet needs do you have?

Brand Perception Survey Example Questions

1. How do you perceive our brand?
2. What words describe our brand?
3. How trustworthy is our brand?
4. How memorable is our brand?
5. How modern does our brand feel?
6. How does our brand compare to competitors?
7. What emotions does our brand evoke?
8. What makes our brand unique?
9. What hurts our brand perception?
10. What could improve our brand image?

Competitive Analysis Survey Example Questions

1. Which brands do you also consider?
2. Why did you choose us over competitors?
3. What do competitors do better?
4. What do we do better than competitors?
5. How do prices compare?
6. What features influence your choice?
7. What would make you switch brands?
8. How often do you compare options?
9. Who is your preferred competitor?
10. What differentiates us most?

Pricing and Demand Research Example Questions

1. How would you rate our pricing?
2. Is pricing fair for the value offered?
3. What price feels too expensive?
4. What price feels too cheap?
5. How likely are you to buy at this price?
6. Would discounts influence your decision?
7. How price-sensitive are you?
8. What pricing model do you prefer?
9. How often do you purchase at this price?
10. What would justify a higher price?

Education & Training Survey Question Examples

Education and training example survey questions are essential for institutions and organizations to evaluate learning experiences and instructional quality effectively. These effective surveys gather feedback from students, trainees, and participants, focusing on clarity, engagement, relevance, and outcomes. Training surveys, which often include sample survey questions, are commonly utilized for course evaluations, instructor feedback, and assessments of learning effectiveness. By using these example survey questions, institutions can ensure consistency across programs and cohorts, ultimately improving curriculum design and teaching methods in various educational environments.

Student Feedback Survey Example Questions

1. How satisfied are you with this course?
2. How engaging was the content?
3. How clear were learning objectives?
4. How useful was the material?
5. How well was content structured?
6. How supportive was instruction?
7. How confident do you feel now?
8. Would you recommend this course?
9. What needs improvement?
10. What worked best?

Course Evaluation Survey Example Questions

1. Did the course meet expectations?
2. Was the pace appropriate?
3. How relevant was the content?
4. How clear were assessments?
5. How effective were materials?
6. How well were objectives met?
7. How organized was the course?
8. What topics need expansion?
9. What topics were unnecessary?
10. Overall course rating?

Instructor and Training Feedback Example Questions

1. How effective was the instructor?
2. How clearly was content explained?
3. How approachable was the instructor?
4. How engaging was instruction?
5. How knowledgeable was the instructor?
6. How helpful was feedback?
7. How responsive was the instructor?
8. What could the instructor improve?
9. What did the instructor do well?
10. Would you take another class?

Example Survey Questions by Question Format

Multiple Choice Survey Question Examples

Multiple choice example survey questions are among the most popular and easy-to-analyze formats for effective surveys. These survey questions provide predefined answer options, making them quick for survey respondents to complete. Single-select and multi-select multiple choice questions are commonly used in feedback, research, and demographic surveys. They help standardize responses and reduce ambiguity. By using clear and well-structured multiple choice survey questions, you can improve data quality, making them ideal for quantitative analysis and reporting. These questions are especially effective for high-volume surveys.

Single-Select Multiple Choice Example Questions

1. Which option best describes your experience?
2. Which feature do you use most?
3. Which plan do you currently use?
4. What is your primary goal?
5. Which channel did you discover us through?

Multi-Select Survey Question Examples

1. Which features do you use regularly?
2. What factors influenced your decision?
3. Which challenges do you face?
4. Which improvements would you like?
5. Which tools do you use alongside us?

Preference-Based Choice Example Questions

1. Which option do you prefer?
2. Which feature is more valuable?
3. Which design do you like best?
4. Which pricing option would you choose?
5. Which experience feels better?

Rating Scale & Likert Survey Question Examples

Rating scale and Likert example survey questions are essential for measuring opinions, satisfaction, and agreement levels. These effective survey questions allow respondents to rate experiences on a numerical or descriptive scale, providing valuable insights into customer sentiment. Likert scale questions are commonly used in customer satisfaction surveys, employee engagement, and research surveys. By utilizing proven rating scale survey questions, you can improve reliability and benchmarking, making them easy to analyze and visualize. Rating scale surveys are widely used across industries, crucial for tracking trends and performance metrics.

Likert Scale Survey Example Questions

1. I find the product easy to use.
2. I am satisfied with my experience.
3. The service met my expectations.
4. I would recommend this to others.
5. The value matches the price.

Satisfaction Rating Example Questions

1. Rate your satisfaction from 1–5.
2. How satisfied are you overall?
3. How satisfied are you with support?
4. How satisfied are you with quality?
5. How satisfied are you with speed?

Agreement and Importance Scale Example Questions

1. How strongly do you agree with this statement?
2. How important is this feature to you?
3. How important is price in your decision?
4. How important is ease of use?
5. How important is customer support?

Yes/No & Binary Survey Question Examples

Yes/no and binary example surveys are designed for quick, decisive responses, making them essential for effective surveys. These good survey questions are ideal for confirming actions, outcomes, or simple preferences. By reducing friction and improving completion rates, binary questions are commonly used in short surveys, onboarding flows, and post-interaction feedback. Utilizing clear yes/no survey questions avoids confusion and bias, leading to better survey results. They are easy to analyze and interpret, making them effective tools in mobile and micro-survey formats.

Yes or No Survey Question Examples

1. Did you find what you needed?
2. Was your issue resolved?
3. Would you use this again?
4. Did the product meet expectations?
5. Was the process easy?

True/False Survey Example Questions

1. The product was easy to use.
2. Support resolved my issue quickly.
3. The information was clear.
4. The experience met expectations.
5. I would recommend this service.

Decision-Based Binary Example Questions

1. Would you continue or stop using us?
2. Would you upgrade or downgrade?
3. Would you recommend or not?
4. Would you renew or cancel?
5. Would you choose us again?

Open-Ended Survey Question Examples

Open-ended example survey questions allow respondents to share detailed thoughts in their own words, making them a vital part of effective survey design. These survey questions are ideal for collecting qualitative feedback, ideas, and suggestions, helping to uncover valuable insights that structured questions may miss. Well-crafted open-ended survey questions, when used alongside rating scale questions and multiple choice questions, encourage meaningful responses and provide depth to survey results. They are essential for understanding the ‘why’ behind responses in various research and feedback phases.

Open-Ended Feedback Example Questions

1. What can we improve?
2. What did you like most?
3. What frustrated you?
4. What exceeded expectations?
5. What disappointed you?

Opinion and Suggestion Example Questions

1. What is your opinion of our product?
2. What should we change?
3. What should we keep doing?
4. What should we stop doing?
5. What should we add?

Improvement-Focused Survey Example Questions

1. How can we improve your experience?
2. What would make this better?
3. What caused the most friction?
4. What one thing should we fix?
5. What improvement matters most?

Simple & Easy Survey Question Examples

Simple and easy example survey questions are designed to maximize response and completion rates, making them key for effective surveys. These survey questions use plain language and minimal effort to answer, often found in pulse surveys, pop-ups, and quick feedback forms. Easy survey questions reduce cognitive load and respondent fatigue, which is crucial for achieving survey goals. Using short and clear examples improves accessibility across devices, ensuring that respondents can provide valuable insights efficiently. These questions are ideal for time-sensitive or high-traffic scenarios and are widely used in customer experience and product feedback.

Short Survey Question Examples

One-Question Survey Examples

1. How satisfied are you?
2. Was this helpful?
3. Would you recommend us?
4. Did this meet expectations?
5. Was this easy?

Quick Pulse Survey Example Questions

1. How was your experience today?
2. How are you feeling about this?
3. What’s your current satisfaction level?
4. How did this go?
5. Any quick feedback?

Micro-Survey Question Examples

1. Rate this experience.
2. Thumbs up or down?
3. Was this useful?
4. Yes or no?
5. One word to describe this?

Easy Survey Question Examples for Fast Responses

Plain-Language Survey Example Questions

1. Did this work for you?
2. Was anything confusing?
3. Did you enjoy this?
4. What went wrong?
5. What worked well?

Low-Effort Feedback Example Questions

1. Rate your experience.
2. Choose your satisfaction level.
3. Would you return?
4. Would you recommend?
5. Any comments?

Mobile-Friendly Survey Question Examples

1. Tap to rate your experience.
2. Was this helpful?
3. How did we do?
4. Quick rating?
5. Any issues?

Questionnaire Examples for Complete Surveys

Questionnaire examples for complete surveys provide structured sets of effective survey questions designed to cover an entire experience or topic. These survey questionnaires are commonly used for customers, employees, and research participants. Well-designed questionnaires balance different question types and flow logically, ensuring the collection of valuable insights. Using sample survey questions saves time and ensures consistency. These question sets help collect comprehensive and comparable data, making them ideal for high-intent survey use cases and deeper analysis.

Survey Questionnaire Examples for Customers

Customer Survey Questionnaire Example Questions

1. How did you hear about us?
2. What problem were you solving?
3. How satisfied are you overall?
4. What influenced your decision?
5. How easy was it to get started?
6. What do we do best?
7. What should we improve?
8. How likely are you to return?
9. How likely are you to recommend us?
10. Any final comments?

End-to-End Feedback Questionnaire Examples

1. How was your overall journey?
2. How smooth was each step?
3. Where did you face challenges?
4. What exceeded expectations?
5. What needs improvement?
6. How satisfied are you end-to-end?
7. How consistent was the experience?
8. What stood out most?
9. What nearly stopped you?
10. What would you change?

Survey Questionnaire Examples for Employees

Employee Survey Questionnaire Examples

1. How satisfied are you with your role?
2. Do you feel supported?
3. How clear are expectations?
4. How effective is communication?
5. How valued do you feel?
6. What motivates you?
7. What frustrates you?
8. How can leadership improve?
9. Would you recommend this workplace?
10. Any additional feedback?

Internal Feedback Survey Example Questions

1. How can internal processes improve?
2. Where do you experience friction?
3. What tools need improvement?
4. What slows you down?
5. What helps you succeed?

Survey Questionnaire Examples for Research

Market Research Questionnaires Example

1. What are your buying habits?
2. What influences your decisions?
3. How do you compare options?
4. What matters most to you?
5. What unmet needs exist?

User Research Survey Example Question Sets

1. What goal were you trying to achieve?
2. How easy was it to complete?
3. Where did you struggle?
4. What helped most?
5. What would improve usability?

Proven Survey Model Question Examples

Proven survey model question examples, such as effective survey questions based on established frameworks like CSAT, NPS, and CES, are widely trusted and benchmarked across industries. These effective surveys help measure satisfaction, loyalty, and effort in a standardized way, ensuring comparability over time and against industry benchmarks. Commonly used in customer experience and support surveys, these model survey questions support data-driven decision-making and are essential for performance tracking and optimization.

Customer Satisfaction (CSAT) Question Examples

CSAT Scale Example Questions

1. How satisfied are you with your experience?
2. How satisfied are you with support?
3. How satisfied are you with quality?
4. How satisfied are you with speed?
5. How satisfied are you overall?

Post-Interaction Satisfaction Example Questions

1. How satisfied are you with this interaction?
2. Was your issue resolved?
3. How easy was the interaction?
4. How professional was the support?
5. How likely are you to contact us again?

Net Promoter Score (NPS) Question Examples

Standard NPS Question Format

1. How likely are you to recommend us to a friend or colleague?

Follow-Up NPS Open-Ended Example Questions

1. What is the main reason for your score?
2. What could we improve?
3. What do you value most?
4. What disappointed you?
5. What impressed you?

Customer Effort Score (CES) Question Examples

Effort-Based Survey Example Questions

1. How easy was it to resolve your issue?
2. How much effort did you need to put in?
3. How simple was the process?
4. How easy was it to get help?
5. How smooth was task completion?

Task Completion Ease Example Questions

1. How easy was it to complete your task?
2. How intuitive was the process?
3. How quickly did you finish?
4. How clear were instructions?
5. How confident do you feel now?

General & Basic Survey Question Examples

General and basic example survey questions are versatile and suitable for almost any audience, making them essential for effective survey design. These sample survey questions cover common themes like satisfaction, feedback, and overall experience, ensuring clarity and ease of use. Ideal for beginners and first-time survey creators, they work well across industries and survey types. Often used as foundational questions in longer surveys, general survey questions provide broad insights while minimizing complexity, making them a key component in creating effective surveys.

General Opinion Survey Example Questions

1. What is your opinion on this?
2. How do you feel about this experience?
3. What stands out to you?
4. What concerns you?
5. What do you like most?

General Feedback Survey Example Questions

1. What can we improve?
2. What worked well?
3. What didn’t work?
4. What surprised you?
5. Any suggestions?

Common Survey Questions Used Across Industries

1. How satisfied are you?
2. Would you recommend us?
3. How likely are you to return?
4. How easy was it?
5. Overall rating?

Basic Survey Question Examples for Beginners

Introductory Survey Example Questions

1. How did you hear about us?
2. Is this your first time using us?
3. What are you hoping to achieve?
4. What brought you here today?
5. How familiar are you with this?

First-Time Survey Question Examples

1. Was this easy to understand?
2. Did you need help?
3. What confused you?
4. What helped you most?
5. Would you try this again?

Foundational Questionnaire Example Questions

1. What is your primary goal?
2. How satisfied are you?
3. What worked?
4. What didn’t?
5. What should improve?

Industry-Specific Survey Question Examples

Industry-specific example survey questions are tailored to the unique needs of different sectors, making them essential for effective surveys. These sample survey questions help collect more relevant and actionable feedback, particularly in business, SaaS, retail, hospitality, and marketing. By utilizing industry-focused survey questions, organizations can improve response accuracy and relevance, aligning better with real-world scenarios. Such targeted improvements and benchmarking are crucial for gathering valuable insights and supporting the overall survey design process.

Business & Marketing Survey Question Examples

Marketing Feedback Survey Example Questions

1. How did you hear about this campaign?
2. How clear was the message?
3. How engaging was the content?
4. Did the campaign influence you?
5. What stood out most?

Brand and Campaign Survey Examples

1. How memorable was the campaign?
2. How relevant was it to you?
3. How well did it reflect the brand?
4. Would you engage again?
5. What could improve future campaigns?

SaaS & Technology Survey Question Examples

SaaS Onboarding Survey Example Questions

1. How easy was onboarding?
2. How clear was setup?
3. How confident do you feel using the product?
4. What slowed you down?
5. What helped most?

Feature Usage and Churn Example Questions

1. Which features do you use most?
2. Which features do you avoid?
3. What feature keeps you using us?
4. What might cause you to leave?
5. What would make you stay?

Retail, Hospitality & Service Survey Question Examples

Retail Customer Feedback Example Questions

1. How satisfied are you with your purchase?
2. How easy was checkout?
3. How helpful was staff?
4. Was the store easy to navigate?
5. Would you shop here again?

Hotel and Restaurant Survey Example Questions

1. How would you rate your stay or visit?
2. How was service quality?
3. How was cleanliness?
4. How was food or amenities?
5. Would you recommend us?

Analyzing Collected Survey Questions Data

When interpreting survey question data, it’s important to take a nuanced perspective. Here are some effective strategies to explore the insights gathered from your surveys:

1. Segmentation Analysis: Break down the data by demographics such as age, gender, location, and occupation. This segmentation can illuminate patterns that might be hidden in aggregate data. For instance, young respondents might prefer different things than older ones, leading to targeted marketing efforts.
2. Cross-Tabulation: Utilize cross-tabulation to explore the relationships between different survey questions. This technique enables you to observe how answers to one question relate to another, giving you a better sense of trends. As an example, looking at how satisfaction scores change with frequency of use can reveal important user insights.
3. Sentiment Analysis: If your survey includes open-ended questions, applying sentiment analysis can help quantify qualitative data. A really simple way to determine if people like a product or service is to put it into positive, negative, or neutral categories. This is especially helpful for areas that require improvement.
4. Trend Analysis: If you have historical survey data, comparing current results against past responses can highlight significant trends over time. Are consumer tastes changing? Is satisfaction up or down? To know this is to know what you are up against strategically.
5. Visualization Techniques: Employing data visualization tools can transform raw numbers into compelling stories. Charts and graphs can help stakeholders quickly absorb information, facilitating effective communication and driving decisions.
6. Feedback Loop Creation: Use the insights gained from your analysis to create a feedback loop with respondents. Sharing how their feedback has helped change things can be helpful, too, getting them to feel engaged and want to take future surveys as well, building that sense of community and trust.
7. Actionable Insights Development: Finally, focus on translating your findings into actionable strategies. Find gems that will inform product development, marketing campaigns, or customer service. Rank-order these based on what will make the biggest impact to maximize value from your survey data.

By following this approach, you can make sure that your deep dive into survey question data, while demanding, produces meaningful transformative impact in your organization and industry.

Conclusion

Great survey questions are only effective when they’re easy to build, share, and analyze. With FORMEPIC, you can turn any of these example survey questions into fully branded surveys in seconds, automate distribution, and gain real-time insights—all from one powerful platform. Whether you’re collecting customer feedback, employee input, or research data, FORMEPIC helps you move from questions to action faster.

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